As Roseshire's Brand Manager, I had the privilege of not only helping operationalize the box design during the product development phase but also serving as the art director and leading the production of the photoshoot for this Valentine's Day campaign. My goal was to bring Roseshire’s luxurious rose boxes to life in real, intimate settings, showcasing them as more than just a gift but as part of a beautiful, lived-in experience.

I carefully curated moments where the flowers could seamlessly be integrated into a woman's daily routine, whether it was on her vanity during a makeup session, beside a fondue set for a cozy game night, or sitting next to her bed as she wakes up to breakfast. One of the standout moments featured a box of preserved roses on a coffee table, serving as a statement piece with its soft beige tones—perfectly complementing the clean girl aesthetic. Each scene was designed to feel natural yet romantic, aligning with a clean girl aesthetic while capturing the essence of simplicity, elegance, and love. Through this collaboration, I helped elevate Roseshire’s brand, showcasing their floral arrangements in relatable, aspirational ways.